16 March 2023
Showmax’s latest ad celebrates the power of local storytelling
Showmax recently released their latest brand ad, and people are loving it!
The ad, which follows people as they discuss the latest and hottest Showmax Originals, was directed by Teboho Mahlatsi, the legendary co-creator and director of Yizo Yizo, Portrait of a Young Man Drowning, Isibaya, Jacob’s Cross and more.
About the ad, he says: “It was a great brief from the beginning. The team at Showmax had a great concept. It felt fresh, and it’s not flashy: just a simple, authentic story. The simplicity of the idea communicates precisely what the Showmax brand is all about. So going in, all I had to do as the director was to trust the strength of the concept, and align the execution to the truth already embedded in the script.
“My favourite part was when we started to shape the characters and bring them to life. As a team, we ran the scenes over and over, worked on timings, and discovered the little nuances and magic from the actors. By the time we got on set, it felt like the cast had complete control of their characters, which helped immensely with performances. I thought they did a tremendous job.”
What South Africans think
On social media, the ad has earned some great reactions. Mahlatsi says: “I think the main reason is that the characters are so relatable. And that has a lot to do with the performances. It feels like you are eavesdropping on a conversation that you’ve heard before. Like you’ve met these characters before. I think stories could be more than just entertainment. They have the potential to help us make sense of our lives and the world around us. So when we really love a show, we love to share it with others because essentially we all seek connection, and sharing the stories we love with others could sometimes offer us that. And Showmax plays a big role in that regard by offering a platform rich with all these authentic African stories that we can all share with others.”
Here’s what some people – including entertainment pundit Phil Mphela – have said on Twitter and Instagram:
On Instagram, the ad also got some rave reviews:
From @mbalenhle__m: Love this 😍😍
@mukarkotini said, “Wow this ad is lit 🔥🔥 so truly Satafrican, well done to whoever came up with this advert 🔥 Danko Showmax.
@butho_consulting said: “This ad is fire 🔥 haven’t seen something this fresh in a while 🔥”
Like the Showmax Instagram post says, Yazin’ chomam, nobody tells a story like you do Satafrica and nobody tells a story like Africa’s original streaming service. Wozani ke nizobona ezimnandi?
(You know my friend, nobody tells a story like you do, South Africa, and nobody tells a story like Africa’s original streaming service. Come through and watch nice shows.)
Original African stories by local talent
Untying Kantai
Untying Kantai follows King Kantai, a man who has spent 30 years of his life working hard to provide for his family, only to be conned out of his life savings. Stream from 9 May, with new episodes weekly.
Big Girl Small World
Stream the new Kenyan romcom series Big Girl Small World from 8 May, with new episodes every week.
Empini S1
Stream the Showmax Original drama series Empini from 23 May 2024.
Original Sin: My Son The Killer
Original Sin: My Son The Killer follows the murder of Andrea Venter by Gerhard Jansen van Vuuren, who then went on the run from South Africa to Brazil.
Tracking Thabo Bester
From the makers of Devilsdorp and the director of Convict Conman comes the true-crime documentary South Africa has been waiting for. All the episodes are streaming on Showmax.
The Illuminated
The Showmax Original docuseries The Illuminated explores different religious movements in South Africa. All episodes now streaming.
Koek S1
The crime comedy Koek, starring Cindy Swanepoel. All the episodes are streaming on Showmax.
Ekhaya Backpackers S1
Stream the Showmax Original comedy series Ekhaya Backpackers. All the episodes are now streaming.
Adulting, the hot new Showmax drama series streaming from 20 March
They've got their groove back in AboMkhulu
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Youngins Season 1 Episode 37-39 recap: Expelled!
While the five’s video goes viral, they’re swiftly expelled and forced to return home following a disciplinary hearing in Episodes 37-39 of Showmax Original Youngins.
The Mommy Club Season 2 Episode 11 recap: Cutting through
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“This type of story has never been told in Afrikaans.” Koek director
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